SUMMER FAIR & BANANA DAY
Summer 2021 is here! The sun shines brightly, and it's the season of the sun. The season when "fans" come into full play has arrived. August 7th , in the middle of summer, is Banana Day. This will be the first Banana Day for Banana and Yellow.
Banana Day Saturday, August 7, 2021
・30% off all products!
Summer Fair will be held from Saturday, August 7, 2021 to Tuesday, August 31, 2021 at 24:00.
・Purchase products worth 3,000 yen or more (tax included) and receive a limited edition novelty gift (fan case)
・New product now on sale!! Brand logo patch T-shirt
It can be freely interpreted like art. The secret behind the brand name that you will never forget once you hear it.
In honor of Banana Day, we would like to explain the origin of our somewhat mysterious brand name, "Banana and Yellow," which many customers have asked about.
The inspiration for the brand name comes from the roots of folding fans. Folding fans are known to be "auspicious" because they fan outward, but what are their origins? After digging deep into the history of folding fans from every angle, we arrived at the idea of "human prosperity" and the "mysteries of life." There are various theories, but one is that the leaves and trunks of the plants that formed the fan were worshipped as sacred symbols of life.
The keyword that was born from a bold idea and unique interpretation of the mysticism of the folding fan was "banana."
The brand concept of bananas and yellow is "pop and avant-garde," and we are also inspired by music, which is a symbol of rock. For example, the brand name was created by recalling the banana illustration by pop art master Andy Warhol on the album jacket of The Velvet Underground, as well as the Beatles' song and the title of the animated film "Yellow Submarine."
We also paid special attention to the way the letters were written. We chose "Iero" instead of "Yellow" because the folding fan is an ancient Japanese item, and we wanted to avoid the image of it being a foreign word. We thought that combining hiragana and katakana would create a pop feel.
The " to " in the Romanization of " BANANA to YELLOW " is a Japanese reading, and also means "from banana to yellow" in English. Banana and yellow folding fans are carefully crafted one by one by artisans. Traditional techniques passed down from generation to generation are assimilated with avant-garde designs. This sentiment is also embodied in the Romanization.
One of the themes of Banana to Iero is " ART ". The interesting thing about art is that it can be interpreted in many different ways. Generally, art pieces have a social or philosophical theme, but the interpretation is free. It is up to the viewer. Just like an art piece that has no correct answer, the brand name "Banana to Iero" aims to be something that can make you think about the history of folding fans and enjoy free imagination.
Banana Day Saturday, August 7, 2021
・30% off all products!
Summer Fair will be held from Saturday, August 7, 2021 to Tuesday, August 31, 2021 at 24:00.
・Purchase products worth 3,000 yen or more (tax included) and receive a limited edition novelty gift (fan case)!!
・New product now on sale!! Brand logo patch T-shirt